DAVINIA K ROBERTS
Building Brand Experiences That Make People Feel Something
Experiential Strategy | Brand Partnerships | Creative Direction

project 09
Neiman Marcus Holiday
Setting the stage to step into a world of holiday wonder with Neiman Marcus' captivating holiday vignettes. Nestled within the heart of the department store's aisles, these enchanting displays were meticulously crafted to ignite imagination and evoke a sense of wonder. Each vignette is a showpiece of design, wrapped on three sides like a giant gift waiting to be unveiled. As you approach, the wrapping subtly peeled back, inviting you to peek inside and discover a lavish array of experiences meticulously curated to transport you to a realm of holiday indulgence. Encouraging the viewer's imagination to soar as you explore these showcases, each one a portal to a dreamy holiday escape awaiting discovery.
Creative Agency: Zen Genius
Art Direction + Installation
















