DAVINIA K ROBERTS
Building Brand Experiences That Make People Feel Something
Experiential Strategy | Brand Partnerships | Creative Direction

project 4
Concept Create: Denim vol 1
To coincide with Minneapolis Textile Week, Concept Create curated an immersive experience celebrating the iconic fabric, denim. Denim vol 1, wove together style and art to explore the multifaceted dimensions of this timeless twill. This experience delivered beyond the 2-dimensional gallery experience with a variety of artist interpretations, including dance performances, spoken word, denim concept rooms, and interactive installations. Contrary to most gallery experiences where the spectator only views and experiences the art installation, we invited the attendees to dress in denim to represent walking pieces of denim art.
Concept strategy, experience design, curation, installation























