DAVINIA K ROBERTS
Building Brand Experiences That Make People Feel Something
Experiential Strategy | Brand Partnerships | Creative Direction

project 08
Concept Create: Scream & Sunset
Scream and Sunset was a transformative event in Minneapolis, born from the city's journey following the murder of George Floyd.
Held on the summer solstice, it provided a communal space for participants to collectively release their emotions through a cathartic scream. The event featured hand-dyed fabric flags in sunset hues, screen-printed by a local designer, symbolizing hope and renewal. As the community gathered to scream, snack, and witness the sunset, they embraced healing and unity.
Scream and Sunset was a powerful moment of shared release and forward movement.
Concept strategy, experience design, organizer, installation





















