DAVINIA K ROBERTS
Building Brand Experiences That Make People Feel Something
Experiential Strategy | Brand Partnerships | Creative Direction
project 01
Target x Marvel Studios:BPWF
Target and Marvel Studios launched a strategic and creative campaign to unite Target and the MCU. This campaign created an invitation into a world that was both accessible and aspirational, leveraging the characters and stories of Black Panther: Wakanda Forever that best align with three iconic brands Marvel, LEGO and Target. This multifaceted campaign, a 2023 Clio Gold Award Winner centers ingenuity, possibility, and optimism of Black women and girls while celebrating STEM and black culture.
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Agency, Target Creative Lead Creative Engagement Mgr, Davinia Roberts SVP Chief Creative Officer, Todd Waterbury Creative VP, Scott Swartz Sr Creative Director, Beth Lowry Lead ACD Creative, Kyle Gustafson Lead Motion ACD Creative, Josh Lane Sr Art Director, Bobby Rogers Sr Copywriter, Aaron Muther / Karl Wahoske Lead Creative Strategist, Timbra Dye Sr Creative Producer, Tessa Warren Creative Producer, Barth Ward Sr Creative Resources BP, Thomas Newman Sr Creative Project Mgr, KellyJo Abdo Sr Creative Project Mgr, Leslie Bazal Product Producer, Morvarid Jaberian Sr Motion Graphic Designer, Glen Faught Lead Music Supervisor, Joe Mechtenberg Partnership Marketing Mgr, Stephanie Schwartz Director of Partnership Mktg, Morgan Kennedy Lead Creative Engagement Mgr, Megan Sigelman
Production Production Company, The Corner Shop Director, Malik Vitthal Producer, Susie Greene-Tedesco Director of Photography, Damian Acevedo Production Designer, Natasha Gerasimova Wardrobe Stylist, Monique Bean Sustainability Partner, EcoSet
Post Production Edit, Work Editorial Editor, Hasani Franke Visual Effects, Framestore Color, Company 3 Colorist, Tom Poole Colorist, Jenny Montgomery Mix, Lime Studios Mixer, Adam Primack