A Spring campaign, designed to engage a wider audience and introduce them to the vibrant world of Black Beyond Measure at Target. We shined a spotlight on Maurice Harris, renowned floral artist and co-founder of Blume and Plume Coffee, showcasing his unique perspective on everyday joy. Through a multi-channel approach, including social media, digital platforms, and captivating video content, we brought this campaign to life celebrating creativity, diversity, and the beauty of everyday moments.